INNOVATIVE BEYOND BORDERS

Today more than ever before, advertisers have to be increasingly careful in spending their marketing funds. Why? Because consumers and businesses are spending increasingly more time and money on the Internet and are less likely to be exposed to traditional advertising mediums such as TV, radio or print. The most challenging factor to the advertiser is not their competitors but rather the fast moving consumer behaviour.

The onward march of technology is nothing new, but the Internet has provided a dramatic leap forward in terms of businesses-to-business and consumer-to-business transaction opportunities. One thing is certain in this digital age; consumers are becoming increasingly active in seeking out products and services. The advertiser must position their business in an arena which the consumer can find them. We at Yellow Pages recognise this as a golden opportunity for our customers to increase their market share by providing them with the venues and the tools to capitalise on this evolution.

To compliment our Internet Yellow Pages and range of printed directories, of which millions are distributed each year, we have embarked on a new e-directory concept. This superb platform enables businesses and consumers to download their choice of e-directory to any desktops and notebooks that are Windows enabled, allowing them to browse business listings exactly as if they were flicking through a hardcopy book, wherever they are.

At Yellow Pages, we believe the success of our customers is a mark of our own success. This is why we constantly keep abreast of technological innovations, so we can offer new and advanced marketing opportunities for them to capitalise on. We look forward to continuing this long and successful partnership with all our customers.

ABOUT OUR CEO

Alfian Abu Talib, recently appointed CEO of TM Info-Media, has already stated his intention to transform the organisation by embracing new technology, and brings with him a reputation as a dynamic business entrepreneur.